Shame that people in the UK can't watch it in the cinema, as intended by the people making the film.
As for "too intellectual", I suppose that that issue has been brought to the fore by the performance of Blade Runner 2049, and also the recent general underperformance of science-fiction releases that don't have any mass cultural resonance, like Valerian and Jupiter Ascending.
I think in Blade Runner's case, it did find its audience, the problem was it isn't big enough, and that's a massive problem when you have a decent sized budget and high expectations for marketing support
It's a strange book, too, quite abstract and meandering. Probably won more awards than it sold copies.