Piggy Mitchell writes -
First up - thanks for wanting to be a part of this team. We call it guerilla marketing - where folks do unexpected things to make products sell. There are some simple business truths about publishing that people don't know, including just how important the first two weeks of a book's shelflife are - so with Inheritance supposedly on the street NOW it is time for us to do some very basic stuff.
#1
I'm very curious as to how it's going in terms of getting into bookstores - the official release was Monday and yet play.com and amazon.co.uk both list it as awaiting delivery of stock so it didn't get to them in time for the release date.
My friends were in Belfast this week and Waterstones and Forbidden Planet didn't have their copies yet... my mother tried to get one in 3 stores in Newcastle... no joy.
This means that no sales are happening simply because no one has the book to sell.
You may remember me mentioning on the boards the trouble about Amazon putting in a very low order and not getting enough orders to force them to increase it - meaning that in those first few weeks it could be almost impossible to get ahold of the book? It seems like this is playing out and that with the exception of direct orders from Black Library no one is able to get the book.
This could potentially be a disaster - so there are things we need to do -
So, help me out folks, if you are in the UK drop by your local store and see if it is in. If they don't have it - ask them if they have it on order, if they do, great, if not, ask them to back order it. Don't worry about actually collecting it - back ordered books that go uncollected go on the shelf with normal stock. That way even the chains who wouldn't normally have it, will have the book in stock.
If they have some on the shelf - stick it somewhere prominent. Face out. Books sell when they are seen, not when they are tucked away in corners.
Please email me to let me know what things are like in your town -
#2
Word of mouth -
If you have read the book already, please talk it up to your friends. Go into your GW store and bug them about how great it is. If you are in a games club or roleplaying society recommend guys in the group check it out. Getting a buzz going is vital.
#3
well more to come - I have to go work on Slaine right now -
#4
SPECIAL STREET TEAM PRIZE
For the person who provides the best picture evidence of their efforts to terrorize the world with von Carsteins there will be a nifty little prize.
I have had 10 numbered and unique mugs made, with art work, signed by me - collectors items.
Best picture to prove your dedication wins one of these.
So what are you waiting for?
Steve
This is how I replied earlier today.
dear mr saville,
is it okay to call you that or should it be more vampireic like master?
i saw 5 copys of yuor book in waterstones in manchester today and turned them all to face the front like you said and when i bought mine i told the man how good id heard it was and later when i left my coat and hat in the cafe went back for another one because this is going 2 be a collectors item and wanted one to read one to keep i did the same again
im thinking of buying mum 1 for mothers day cause she reads and this would BLOW HER MIND cause everything youve written has had that affect on me
cheers
I await a response.