I thought one of the main ways that George Lucas was able to achieve his independence from the studio system and continue with the Star Wars brand was that he held on to so many of the rights from the original film (such as toy rights).
Toys have therefore been inextricably linked with Star Wars from the very beginning. I had Star Wars figures before I had even seen any of the movies.
It also helped that Star Wars had so many classic designs that could be made in to figures or vehicles.
Toys have therefore been inextricably linked with Star Wars from the very beginning. I had Star Wars figures before I had even seen any of the movies.
It also helped that Star Wars had so many classic designs that could be made in to figures or vehicles.