2000 AD Online Forum

General Chat => Books & Comics => Topic started by: Frank on 28 July, 2019, 12:06:33 PM

Title: Adverts in 2000ad
Post by: Frank on 28 July, 2019, 12:06:33 PM

Do you remember the point in the early nineties when reader numbers fell so precipitously that ads for Coke and Barclays disappeared and were replaced by classified ads that made the Galaxy's Greatest look like the back pages of The Daily Mail?


(https://i.imgur.com/AN27kfq.png)

(https://i.imgur.com/jBkNZun.png)


Thanks to the efforts of Julius Howe, you can finally discover the secrets of The Warrior Mindset that allowed Paul Wellard - his real name - to survive the mean streets of Jersey and his Bruce Wayne-style extensive travels in the Orient:

https://vdocuments.site/paulwellard-thesecretsofstreetself-defence-570ea5a775f75.html

Who can say why offshore tax shelters were so attractive to those purchasing ads in increasingly unpopular nerd periodicals of the glasnost era, but I'm sure the Isle of Man residents sharing their secrets of BUILDING MUSCLE FAST weren't just selling vulnerable mummy's boys whey powder cut with Polyfilla and gonad shrinking pills that preserved their virginity in aspic forever.


From prog 889, May 1994
Title: Re: Adverts in 2000ad
Post by: Steve Green on 28 July, 2019, 02:50:48 PM
I hope Wellard changed careers and became a German Shepherd.
Title: Re: Adverts in 2000ad
Post by: The Enigmatic Dr X on 28 July, 2019, 03:42:50 PM
Is that real? I have no recollection of such ads whatsoever, and own and read every prog from the 90s.
Title: Re: Adverts in 2000ad
Post by: Frank on 28 July, 2019, 06:08:53 PM
Quote from: The Enigmatic Dr X on 28 July, 2019, 03:42:50 PM
Is that real? I have no recollection of such ads whatsoever, and own and read every prog from the 90s.

I'd be surprised if Paul Wellard isn't just a stout Jam/Oasis fan who bores everyone else in the pub with tales of his active participation in dozens of fights and why we need to get out of Europe, but otherwise, yes.

The bodybuilding one sticks in my memory most because when it first appeared I remember thinking it was some kind of pisstake, like the spoof ads that ran in the first few issues of the Megazine, riffing on the old Charles Atlas (https://i.redd.it/dsleohvh84v21.jpg) one that inspired Flex Mentallo (https://storage.googleapis.com/hipcomic/p/53f303387fbf50faf65e58cd82e09293-800.jpg).

I only knew they weren't goofs when an indignant Tharg clutched his pearls and assured readers he had no idea what happened there, and that we had his personal guarantee nothing so grubby and downmarket would sully his distinguished periodical for quality people - dentists, solicitors, etc - again.

I've become fascinated by tracking down that first example of Tharg's fall from grace, like Vivian Leigh inviting a cabbie upstairs for a coffee, but the earliest example I've found yet is this iteration with a crude line drawing, accompanied by an invitation to call Michael ad-droid for a good time (802):


(https://i.imgur.com/1nvQBDb.png?2)

NOTE THAT, AT THIS POINT, OUR THICK-NECKED FRIEND HAS YET TO DISCOVER THE ADVANTAGES OF PRETENDING TO BE BASED IN AN OFFSHORE TAX SHELTER AND GIVES HIS ADDRESS AS A PO BOX IN TYNE & WEAR

Title: Re: Adverts in 2000ad
Post by: Frank on 28 July, 2019, 06:32:36 PM

Simon Coleby art in an ad for Midlands PWEI/NIИ adjacent hair monsters (792). Never thought to Youtube (https://youtu.be/dYjikFkKZes) them before, never will again ...


(https://i.imgur.com/xALGJAF.png?2%5Dhttps://i.imgur.com/xALGJAF.png?2)


Title: Re: Adverts in 2000ad
Post by: IndigoPrime on 28 July, 2019, 07:10:10 PM
Quote from: Frank on 28 July, 2019, 06:08:53 PMTharg clutched his pearls and assured readers he had no idea what happened there, and that we had his personal guarantee nothing so grubby and downmarket would sully his distinguished periodical for quality people - dentists, solicitors, etc - again.
Better than the Scientology shit in the Prog's earlier days, mind.
Title: Re: Adverts in 2000ad
Post by: JayzusB.Christ on 28 July, 2019, 08:03:59 PM
Clint Mansell is far from a hair monster these days.

Scientology ads? For real?

I remember seeing quite a bit of these lads in the late 80s progs.
(https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcR1ostof4ba-K6MW9y_FcShr0JmR547A7oEirkCau7s8Pur8ECuSw)
Title: Re: Adverts in 2000ad
Post by: sheridan on 28 July, 2019, 08:19:01 PM
Quote from: JayzusB.Christ on 28 July, 2019, 08:03:59 PM
Clint Mansell is far from a hair monster these days.

Scientology ads? For real?

I remember seeing quite a bit of these lads in the late 80s progs.
(https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcR1ostof4ba-K6MW9y_FcShr0JmR547A7oEirkCau7s8Pur8ECuSw)


Not come across any scientology in my prog slog yet - plenty of ads for stamps and things that are a bit like frisbees and other flying toys though.
Title: Re: Adverts in 2000ad
Post by: I, Cosh on 28 July, 2019, 10:00:19 PM
Quote from: JayzusB.Christ on 28 July, 2019, 08:03:59 PM
Clint Mansell is far from a hair monster these days.

Scientology ads? For real?

I remember seeing quite a bit of these lads in the late 80s progs.
(https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcR1ostof4ba-K6MW9y_FcShr0JmR547A7oEirkCau7s8Pur8ECuSw)
Aye, Alien Sex Fiend and Mega City Four seeeed to have a new record out every week.
Title: Re: Adverts in 2000ad
Post by: IndigoPrime on 28 July, 2019, 10:55:22 PM
Not literal 'join the church of woo-woo', but the Prog had ads a plenty for Hubbard's shitty books back in the day.
Title: Re: Adverts in 2000ad
Post by: AlexF on 29 July, 2019, 12:13:00 PM
Confession time!
I did (age 15, for all the difference that makes) send off for the Muscle Dynamics programme.
Can't remember if it was the Gateshead chapter or the Isle of Man chapter, although presumably they're the same thing.

I got a very lo-fi book back in the post, which, believe it or not, was relatively practical. It listed a number of exercises you can do in your room without needing any weights or equipment, essentially using your own body as the weight to lift. Of course paying for a book to tell you to do press-ups and sit-ups isn't exactly ground-breaking stuff. It also suggested eating well would help. But it didn't encourage me to send off more money for weights and/or protein shakes.

More salubrious were two appendices: the first telling you how to astound your friends with feats of strength. The only ones I recall were precutting the pages of a telephone directory, thus enabling you to rip it in half at an opportune moment, and a technique for exploding a hot water bottle through the power of breath that made no sense. Blow real hard! was the essence...
Appendix 2 was 'how to be a super-stud'. Charmingly, the advice was practical and simple - be confident, and be prepared to ask lots of people out, 'cos you WILL get rejected more often than not. If you do strike up conversation, actually listen to what the person is saying. It didn't mention 'bring up comics in conversation,' mind.

Needless to say, while I did follow the exercise routine for something like 3 weeks, I did not build any muscles, achieve fabulous feats of strength, or have any more luck with girls.

On the plus side, John Smith gave me Stanley from Slaughterbowl as a role model to aspire to at around this time, clearly the better man than the meathead with the bigger dinosaur.
Title: Re: Adverts in 2000ad
Post by: Frank on 29 July, 2019, 08:49:46 PM
Quote from: AlexF on 29 July, 2019, 12:13:00 PM
Confession time!

Who would have thought this stupid thread would elicit such an entertaining and oddly affecting response?

Your description of the Secrets of Muscle Mystery chimes with that PDF Julius found of its self-defence equivalent - it's actually pretty practical stuff, rather than the DeNiro in This Boy's Life (https://youtu.be/dsdMOikNlO8?t=21) tirade the ad suggests.

These ads offer a visual history of 2000ad's collapse from something that appealed to all The Kids, then to older teenagers, and then to a small hardcore of nerdy outsiders:

(https://i.imgur.com/KsrnLPJ.png?2) (https://i.imgur.com/6zUn78i.png?2)

Italia 90, isn't it? Gazza, small boys, jumpers for goalposts. Maybe you like listening to EMF and PM Dawn on your Sanyo not-a-Walkman? Then you might like not-Cola, too.


(https://i.imgur.com/WM7FwOa.png?2) (https://i.imgur.com/RD909OL.png?2)

1991-1992. Your body's changing - nothing to be ashamed about there - you still like those C60 cassettes, though. Nirvana and The Prodigy now, is it? Less of you here than there were before, but you seem to have more disposable income. Maybe you've started a YTS or just got your first grant cheque. You're going to need somewhere to keep all that heavy money that's bulging in your pocket and ruining the line of your stonewash jeans.


(https://i.imgur.com/Y3Mwlp3.png?2) (https://i.imgur.com/CZT1h3r.png?3)

1993 - Where the hell did everyone else go? Never mind. So, I guess you're all pretty big nerds, huh? Grab your asthma inhalers and get down to Waterstones with those book vouchers you got for Christmas.


Title: Re: Adverts in 2000ad
Post by: AlexF on 30 July, 2019, 01:10:51 PM
I was the type of nerd who was annoyed that a company dared to name itself 'Manga' but had the business model of selling 'anime'.

So few friends.
Title: Re: Adverts in 2000ad
Post by: Dandontdare on 30 July, 2019, 01:13:58 PM
I really want a Memorex Pop Clip with C60 tape!
Title: Re: Adverts in 2000ad
Post by: radiator on 30 July, 2019, 05:26:51 PM
I really want a treble treat!
Title: Re: Adverts in 2000ad
Post by: Frank on 30 July, 2019, 05:57:05 PM
Quote from: AlexF on 30 July, 2019, 01:10:51 PM
I was the type of nerd who was annoyed that a company dared to name itself 'Manga' but had the business model of selling 'anime'

I only learned of the distinction later, but if it's any consolation it struck me as odd on subsequent rereads.

How did Tharg and his corporate partners know the Squaxx were developing hair in strange places and a taste for White Lightning? The 2000AD READER SURVEY, of course!

Does anyone else remember completing and returning the survey stapled* into one of the early colour/glossy cover issues? I remember taking it very seriously and spending ages considering my replies, which I completed in tiny, meticulous ALL-CAPS black biro.

Never thought twice about sharing my personal data with faceless corporations. It was the FaceAPP of its day.


* Which really annoyed me. I spent almost as long unpicking then refolding the staples as I did completing the survey.
Title: Re: Adverts in 2000ad
Post by: The Enigmatic Dr X on 30 July, 2019, 08:13:12 PM
Quote from: radiator on 30 July, 2019, 05:26:51 PM
I really want a treble treat!

I really want to be 25 years younger...
Title: Re: Adverts in 2000ad
Post by: TordelBack on 30 July, 2019, 08:42:48 PM
Quote from: Frank on 30 July, 2019, 05:57:05 PM
* Which really annoyed me. I spent almost as long unpicking then refolding the staples as I did completing the survey.

Is there any stationery-related injury quite as painful as impaling ones finger while re-closing an opened staple from one of Tharg's mighty organs? The unkindest cut of all.
Title: Re: Adverts in 2000ad
Post by: radiator on 30 July, 2019, 10:24:54 PM
Quote from: TordelBack on 30 July, 2019, 08:42:48 PM
Quote from: Frank on 30 July, 2019, 05:57:05 PM
* Which really annoyed me. I spent almost as long unpicking then refolding the staples as I did completing the survey.

Is there any stationery-related injury quite as painful as impaling ones finger while re-closing an opened staple from one of Tharg's mighty organs? The unkindest cut of all.

Yeah, there is. Try staple/drawing pin under the fingernail.
Title: Re: Adverts in 2000ad
Post by: TordelBack on 30 July, 2019, 11:01:54 PM
Think I'll pass on that one (I've done it with a fragment of mussel shell, that was quite sufficient).
Title: Re: Adverts in 2000ad
Post by: radiator on 31 July, 2019, 12:02:27 AM
I was putting up a poster with drawing pins once, and when I pushed too hard, the plastic head of the pin snapped off and the back end of the pin went right up under my thumbnail. Still remember the sick feeling of looking down to see blood oozing out from under the nail.
Title: Re: Adverts in 2000ad
Post by: sheridan on 31 July, 2019, 12:50:57 PM
Quote from: The Enigmatic Dr X on 30 July, 2019, 08:13:12 PM
Quote from: radiator on 30 July, 2019, 05:26:51 PM
I really want a treble treat!

I really want to be 25 years younger...


But do you want to young and handsome?


(https://3.bp.blogspot.com/-nLcJsSTjsQg/W2mwt2vpdeI/AAAAAAAAOeU/09mwYbh87fQ_E-jxnkZGnLizDu-19s2JwCLcBGAs/s1600/NemesisWarlock53.bmp)