Free Comic Book Day - Catch upDear reader I've been remiss, I have let you down. I try to cover all issues, special, annual etc in my collection. Alas however I've missed some and so I catch up here. 2000ad joined Free Comic Book Day (FCBD) in 2011 (I believe) and as such those issues should have been covered here, in their right place. Well let me make that up to you now.
Firstly lets talk about the way 2000ad approaches FCBD generally. Let's be honest all approachs to FCBD are to maximise the marketing opportunity, not just to the comic book shops that the industry depends on, but for the company that sell them their wares in them. So we have that to consider these comics are marketing tools. Now I have no insight into how marketing works but I pick any number of these comics ever year and I can say that 2000ad's issues are by far the most handsome - a hardcopy I got of Mouseguard one year aside. A few Marvel and DC comics I've picked over the years have had a better proportion of new content that the 2000ad ones, but they rarely, if ever seem to quite grasp the opportunity the way the FCDB progs do. Other comics have the feel of obligation rather than opportunity. As if some companys feel they have to be involved - and so throw something in, but not with the clear sense of pride the 2000ad issues do.
Though again I say this from a position of ignorance and with no understanding of the costs and budgets involved. It may well be to a comic like 2000ad this opprotunity to showcase your wares to the US market (for which these seem to be made, understandably) is of far more value than others. 2000ad has a wealth of content to offer in the US, but very little awareness - at least in comparison to many titles and companies. So the opportunity to get a free comic under thousands of folks noses is something that needs to be grasped and grasped well.
These comics do that, even though they are largely reprint they are high quality, well selected reprint and when original material appears its general well crafted stuff. These comics feel like free comics, rather than the promotional pamphlets much of what you see on FCBD does. They feel substansial, others feel flimsy.
I've three to quickly review here, 2011, 2012 and - yep you guessed it 2013.
2011The first dip of the toe is fronted by a handsome Jock cover - a good choice at this time given the impact of his Batman covers at this time. Its starts with a fantastic Tharg story from Kev O'Neill frm Prog 20summit. Its fun, and has the right irreverance to give folks a real sense of Tharg's wares. The rest is largely well selected reprint, including opening episodes of Kingdom and Shakara - followed by direct adverts for relevent trades. Its Prog sized (dimensions and page count) and is rounded off with a fantastic Obmoz original Twinkie parody which is perfect fodder for the comic book fan.
Its a good start.
2012Another Jock cover, this time specifically commissioned - this one is the same dimensions as last year but steps things up. This time as well as the well targeted reprint, rolling out bigs names such as A. Moore, C. Weston, S. Dillon amongst many others there is perfectly pitched original Dredd by Wagner and Rufus Dayglo. Together they craft a Dredd that in only 4 pages introduce so much about Dredd, his job and world. Its really very good. Again a handsome well considered package which steps up from the previous year's.
2013Sees another step up. This time a glorious Henry Flint cover - with some pitch perfect triplet of covers parodying classic America comic covers fronts an even more substancial issue. At 48 Prog sized pages this one jumps off the shelves and just looks wonderful. Inside we get two original stories. Dredd 'Jimps Club' uses the concept of pretend Judges to set up and explain the real thing and Matt Smith and Ben Wilsher do a good job, if not quite as good as the previous years. The reprint is again well selected and aimed right with big names and a heady mix of story types, from Insurrection to Visible Man. It really nicely showcases the range of the comic.
It wraps up with a fantastic 4 page Zombo story that perfectly presents the comics violent, anarkic, smart and witty edge. Iyts great stuff and this issue is an absolute triumph.
So there you have it these comics work well as promotional tools. They also each offer a little something for more experienced readers and are really quite lovely little treats.