I can sort of understand the reluctance on that though - they're fighting against decades of 24 frames per second being film reality, and faster frame rates than that are equated with home video, daytime soaps etc.
I don't really see that being an issue, the difference for the split between TV and Cinema was always the
flat looking interlaced video image shot on budget productions as opposed to the 24fps
film look image which is now somewhat replicated by going progressive and higher camera exposure latitudes of sensor cameras as i'm sure you know. We never had the progressive video image, before the last decade, on TV, even though historically it was around long before the interlaced image with the invention of TV, because the broadcast bandwidth was too narrow.
Side note: There was a demonstration of HDTV (1080i/1125) lines by SONY and NHK at the European Union Broadcasting Conference held in Killarney, Ireland in 1982...
Scroll down the page for the
real video (one of my elder editing colleagues is in the video too):
http://www.rte.ie/laweb/brc/brc_1980s.html
I've been told one episode of the
SIX Million Dollar Man was shot on this video system and was screened, don't know which episode.