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Author Topic: Dredd (2012)  (Read 1052391 times)

dracula1

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Re: Dredd (2012)
« Reply #720 on: 04 February, 2012, 04:17:54 pm »
Agreed Mr.  Radiator ... it's  clearer now that you've explained why the Empire feature was ill timed.

IndigoPrime

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Re: Dredd (2012)
« Reply #721 on: 05 February, 2012, 12:45:47 am »
Same thing happened with Hellboy.

MattJW

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Re: Dredd (2012)
« Reply #722 on: 05 February, 2012, 01:41:56 am »
I would have thought that it's very advantageous to get a major movie magazine article published, some ten months before cinematic release. Creates some early buzz, surely.

Beaky Smoochies

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Re: Dredd (2012)
« Reply #723 on: 05 February, 2012, 02:01:00 am »
Agreed Mr.  Radiator ... it's  clearer now that you've explained why the Empire feature was ill timed.

It may have been ill-timed, but in defense of IM Global and co., they didn't know it was going to be pushed back to September (does anyone know exactly WHY specifically it was postponed?) when they agreed to have Empire  visit the set and do the write-up, these things are worked out in advance, but the continued silence on the whole publicity for Dredd is becoming an emerging problem for it's reputation, however, and one they need to rectify pronto, or by the time the film is released, it's gonna be tarred with the whole 'troubled production' brush, and they'll find it very difficult to shake that off... no matter how good the eventual film turns out!

Same thing happened with Hellboy.

What happened with Hellboy then, never heard of any problems there...?
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Steve Green

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Re: Dredd (2012)
« Reply #724 on: 05 February, 2012, 01:00:50 pm »
I would have thought that it's very advantageous to get a major movie magazine article published, some ten months before cinematic release. Creates some early buzz, surely.

I guess it depends on whether you've got much to follow it up with - it didn't help that the next story that emerges is about the director being locked out of the edit (whether true or false) and you end up with a lack of information/pics/trailers from the makers and that void seems to be filled with more negative stories or you lose momentum on the promotion...

dracula1

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Re: Dredd (2012)
« Reply #725 on: 05 February, 2012, 01:13:27 pm »
These are all valid points that every one is airing so far.  Surely it would be better for everyone to be distracted by and discussing the merits of an official teaser trailer? This can't be far off especially with some major conventions looming.

Steve Green

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Re: Dredd (2012)
« Reply #726 on: 05 February, 2012, 01:29:42 pm »
I suppose it's all down to whether they want to hold off until SDCC (which seems to be cutting it fine for a September release) or not, or if they think it being a British character, Kapow would be a better bet.

dracula1

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Re: Dredd (2012)
« Reply #727 on: 05 February, 2012, 01:50:55 pm »
what American events could it possibly get exposure at?  Would something like the Super bowl be asking to much  ;)

JOE SOAP

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Re: Dredd (2012)
« Reply #728 on: 05 February, 2012, 02:06:40 pm »
Well it won't be on Sugar Puffs.

JOE SOAP

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Re: Dredd (2012)
« Reply #729 on: 05 February, 2012, 02:10:08 pm »
Best use of a Lawmaster at 0:49 and wasn't in the film:



http://www.youtube.com/watch?v=4mTt1kPcwTY

Steve Green

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Re: Dredd (2012)
« Reply #730 on: 05 February, 2012, 02:13:11 pm »
I doubt it, Dredd seems too niche, but I don't know how many spots they have for the non-blockbuster films.

There is one for The Dictator, but that's got a wider appeal than Dredd...

Steve Green

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Re: Dredd (2012)
« Reply #731 on: 05 February, 2012, 02:15:02 pm »
Best use of a Lawmaster at 0:49 and wasn't in the film:



http://www.youtube.com/watch?v=4mTt1kPcwTY

Hah! I'd not seen that one before...

JOE SOAP

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Re: Dredd (2012)
« Reply #732 on: 05 February, 2012, 02:20:04 pm »
I doubt it, Dredd seems too niche, but I don't know how many spots they have for the non-blockbuster films.


I don't think niche is the problem, if they had spare spondoolicks to throw on a spot during the Superbowl ads, they'd jump at that kind of mass exposure.

JOE SOAP

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Re: Dredd (2012)
« Reply #733 on: 05 February, 2012, 02:23:48 pm »
A 30 second spot would cost about $3 million.

Goaty

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Re: Dredd (2012)
« Reply #734 on: 05 February, 2012, 02:37:04 pm »
A 30 second spot would cost about $3 million.

Yes.