What I saw was a bunch of sellers selling official merchandise, or original pages from the comic, or licensed stuff from the likes of Planet Replicas.
I even saw people selling stuff that bore no relation to 2000AD (such as the bookstall), but were licensed goods nonetheless.
Even the tombola was to win all fully licensed and already paid for items.
There were some Lawgiver tees on sale, the profits from which got ploughed straight into next year's event, where more licensed stuff can be sold - such as more Planet Replicas gear.
I also saw a lot of eager fans showing off their homemade costumes of the 2000AD universe, surrounded by a bunch of great artists all there to sign the hundreds of already bought and paid for copies of licensed graphic novels and comics. I got two copies of 2000AD signed myself, and got lots of awesome sketches that I didn't pay a penny for.
I also got to display my own models from the 2000AD universe, brought to the convention under my own steam at my own expense, none of which were for sale. That was the same for everyone else who contributed to my exhibit.
It was an absolute joy from start to finish.