Dredd (2012)

[dweezil2]

I'd rather have one of those than Lego Dredd to be honest.

[IAMTHESYSTEM]

"The good news for Lionsgate is that it knew the film would underperform and has minimal risk."

See, this is what annoys me about some studios. They initially assume this film will underperform, possibly because it's a lesser known hero and is following a poorly received initial adaptation, but do to no actual reasons. And rather than marketing the hell out of it and getting the audience interested in it, like what's done with other films, they decide to save money and just not promote it widely. So then when it actually does underperform, for whatever reason, they then say "at least we didn't lose all that money marketing it". When, in fact, the marketing could have saved it. They then put all the blame on the film and possibly the audience, even though they may be at fault for not getting the word out.
Read more at http://www.comicbookmovie.com/fansites/JoshWildingNewsAndReviews/news/?a=67692#wv7LdPQrA5rPw2jp.99

This is a comment writen on the CBM website. It seems they [Lionsgate] knew DREDD  wasn't a well known product and decided not to promote it heavily. Figures.

[radiator]

Well, they must have had some faith in it, otherwise they wouldn't have bought the rights in the first place. Rights which were apparently quite a hot ticket at Cannes, and which they paid out a fair bit for...

Perhaps these things happen due to internal politics and such? Project is shepherded by a few key people, but is sidelined when a new regime comes in? Apparently that's what happened with John Carter.

It's also wrong to say that Lionsgate did nothing to promote the film - they apparently spent some $25m on prints and advertising, which isn't a small amount. The problem seems to be that most of this went on sponsoring WWF wrestling events, which is a decision made by someone who (imo) doesn't understand the film and it's audience. Reminds me somewhat of the infamous 2000ad animated TV ad from the early 1990s that was only shown on channels like Sky Sports due to the ad agency buyer misunderstanding demographics and audience appeal ('we want to advertise to teen boys, and teen boys watch sports', never mind the fact that sporty kids tend not to read comics).

[IAMTHESYSTEM]

WWF Wrestling and DREDD? Who linked them together?

I suppose grappling Olivia Thirby would be a delight to a lot of sports fans both male and female but it's more proof that they didn't really see DREDD as a winner and decided to cut their losses.

[IndigoPrime]

WWF? Oh dear. Judging by the reaction it got, they'd have been better off purely playing to nostalgia (i.e. people who loved old-school action flicks) and women who want to see strong female leads—although I imagine the positive response from feminists was perhaps a surprise to those involved with the marketing.

[radiator]

http://www.youtube.com/watch?v=-Z72iBs-f-c

[The Sherman Kid]

http://www.youtube.com/watch?v=-Z72iBs-f-c

Jeez what a mess -tells you nothing. Awful

[Richmond Clements]

http://www.youtube.com/watch?v=-Z72iBs-f-c

Jeez what a mess -tells you nothing. Awful

Um... It's a 20 second TV spot introduced by someone I have never heard of, but with a magnificent name. I'm wondering just what information you expect to be communicated in this sort of ad?
Bearing in mind that everyone on here was pissing their pants with excitement every time they saw said trailer at the time, I'm finding this current round of blame highly amusing.
Now it's the fault of wrestling that this movie did not make enough money?

[radiator]

No, I'm just arguing against the popular consensus that Lionsgate did 'nothing' to promote Dredd, while conceding that perhaps they spent the money advertising to the wrong demographic.

FWIW I had serious concerns about the trailer even at the time.

Of course people are confused and a little upset as to why Dredd fared so badly at the box office, and are positing why this might be. Don't know why you get so bent out of shape about it.

[Richmond Clements]

I'm not bent out if shape, I find it hilarious that reasons are anything from "blame the wrestlers" to "it's an art house movie".

[Mikey]

"blame the wrestlers"

I'm having that. If something doesn't work how I think it should, it shall be henceforth blamed upon The Wrestlers. They better keep their not insubstantial hands off my next diy endeavour, I can tell you.

M.

[Goaty]

Really I never comments on about box-office, or people says it's failed,

we did got really a great film, and that people been see it more than once, and I am happy with this film.

WE LOVE DREDD 3D!

[IAMTHESYSTEM]

Yep.

There's the DVD Blu Ray sales to come. If there good enough  DREDD might have the chance for a 2nd outing. Maybe...

[dweezil2]

I'm not bent out if shape, I find it hilarious that reasons are anything from "blame the wrestlers" to "it's an art house movie".

I blame Thatcher!

[radiator]

Many great films fail at the box office, but few films as highly-reviewed and well-loved as Dredd fail so miserably. It's only natural that people are trying to understand the contributing factors why.