I'm thinking of stuff like Ro-Jaws and Hammerstein (Rogers & Hammerstein), the Slavers of Drule and all those other puns and references that drifted gracefully over my head as a kid... (Some of 'em still do.)Anyway, I just spotted a 1949 Schlitz advert in a Grauniad New York photo gallery (http://www.guardian.co.uk/artanddesign/gallery/2012/jan/06/new-york-photography-in-pictures#/?picture=384053709&index=4) sporting the slogan: "The beer that made Milwaukee famous"...I guess that's where the Dredd classic "The Fear that made Milwaukee famous" came from. I live and learn!
Speaking of Sinister Dexter, my son has been learning about Rome at school recently and has been marching around the house pretending to be a Centurion, chanting "Sinister, dexter, sinister, dexter..."Apparently it means 'Left, right' in Latin.
And I seem to remember that 'sinister' got it's 'evil' connotations this way - left-handers being considered unnatural.