Congratulations!
Thanks!
It was the letter captioned 'For Mature Readers' proposing a solution to the Regened impasse. And although its tongue-in-cheek tone saw it given short shrift by TMO, I think it's got mileage.
Let me expound...
As has been explained many times here, the major obstacles to the creation of a new Regened weekly have been the cost of marketing a new publication and the potential difficulty of getting it shelf space at the newsagents. So why invite those risks? The regular prog is already well-established, so there's no need to start from scratch. By filling it with all-ages content on a permanent basis you've created your new publication by modifying an existing one. We know the 'veteran' readership of 2000 AD is (how to put this kindly) dwindling, so sooner or later it's going to get to the point where there's a greater return to be had from aiming at the new generation rather then the old.
But of course the 'loyal Squaxx', as I put it in my missive, still want to buy and read the comic they love - which is where the new publication, aimed squarely at them, comes in. The difference is, it won't
need to be marketed; the long-term readership will simply transfer their allegiance. If Tharg announced today that all 2000 AD's strips were going to continue in a new organ, I'm willing to bet that 99% of us would take up a subscription (or modify their newsagent purchase) immediately.
I don't seriously believe, as I suggested in my letter, that the new publication should actually be called '2000 AD Degened', or that its content should exactly mirror that of the GGC in its formative years - that was a little humorous aside. But as time marches on I think it not only should, but must and ultimately will happen.
BTW until I saw my letter in print, I didn't realise the Betelgeusian style guide capitalises 'Thrills'