The Regened sells more than the weekly we are told, surely that tells us something about the sort of material 2000AD should be aiming for
OK… I say all this as someone who has, purely as a fan playing armchair Tharg in my non-droid days, argued quite strongly for the idea that 2000AD could go all-ages and the Megazine could be the grown-up version, but…
The simple fact is that the target YA audience isn’t keen on weekly periodicals. It’s just a fact. If the prog was all-age, all the time, then that small but vocal minority of current fans who despise the whole idea of Regened would certainly bail, with no guarantee of making those numbers up from an all-age/YA audience.
The Regened strategy is cautious, yes, and maybe an odd half-way house, but 2000AD is the last man standing out of all the comics of the 70s and 80s, and Rebellion is the
only reason we got to find out what 2000AD would be called in the year 2000… and we’re still here in 2022.
I believe that they know what they’re doing, and my wider understanding of the all-age market makes me think this strategy to make inroads into that territory has a lot of merit. At the very least, if the strategy
did fail, then the way it’s been structured means that we wouldn’t lose the Prog and the Meg as a consequence, and if it succeeds then the whole 2000AD family is healthier as a result.