London 2012 Olympic logo

[Quirkafleeg]

Well that's a bit crap, oh and the video version sort of flickers between colours in an eye-straining, fit-starting way.

Link: http://news.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6718243.stm" target="_blank">Not a brand but a state of mind, apprently

http://newsimg.bbc.co.uk/media/images/43005000/gif/_43005619_london_new_pink_203.gif">

[Funt Solo]

It took far too long to realise that it says "2012".  

It really does look like something that's been decided by 203 committees over at least 5 months, each made up of 23 people, none of whom speak each other's languages, and for all of whom, it can be said, graphic design is just something that happens to other people.

Crap.

[Roger Godpleton]

It looks like an earthquake.

[Banners]

It looks as if it's saying "I'm a little teapot".

M@

[Lobo Baggins]

It took far too long to realise that it says "2012".

Hmmm, I thought it said 'Zod'.

All hail Zod!

[Steve Green]

How someone on popbitch interprets it...

- Stevehttp://i11.tinypic.com/66tt7jr.jpg">

[Matt Timson]

God, that is fucking ugly- I bet it cost a fortune as well...

[Steve Green]

I saw the live launch - the video looked like an epilpepsy inducing cross between the Going Live and Saved by the Bell intros...

Awful.

- Steve

[Banners]

"When people see the new brand, we want them to be inspired to make a positive change in their life." Tony Blair

The only thing I'm inspired to do is give up designing logos.

M@

[Peter Wolf]

    Its just horrible. The red and yellow clash, and it inadvertantly looks japanese?    You cant see that it is 2012 unless you study it for a while.      I wonder how much it cost.   Its just crap.      The popbitch version is actually better.

    I noticed a Tm on the side of it.  dont see the point in that at all as who would want to rip off a design this bad?

[Quirkafleeg]

>cross between the Going Live and Saved by the Bell

It has a got a real 80s feel to it, and not in a good way.

Here's that migraine of a video:

Link: http://www.london2012.com/about-newlook-video.html" target="_blank">Warning: Flashing Images... no kidding.

[Peter Wolf]

   Its just cack    And all that spin that i just read and not forgetting "lord" Coe.      Just not interested.    Someone else got there first in quoting  "when someone sees this,blal blah blah they will make positive changes in their lives"  !?!?  what drivel they talk      .  

[Wils]

How someone on popbitch interprets it...

People of the BBC's comment page are saying that it's Lisa Simpson sucking off Groundskeeper Willie, a waving monkey and (maybe *the* view to actually get it changed) a broken swastika.

[Peter Wolf]

     I can see exactly what you mean there as images like this often have subliminals in them.        It probably cost about 5 milion to design that thing.

[Lobo Baggins]

How someone on popbitch interprets it...

Hmmm, now I've seen that I can't interprit it any other way...

What is that square bit in the middle, anyway?  201'2?