It seemed like the marketing campaign for Dredd was partly to engage 2000AD fans and to hope that positive word of mouth built up. First part of the plan certainly worked, the fans were in raptures. Only issue was that word of mouth doesn't really do anything for movies. They succeed or fail in the first 3 days. By the time many people knew that Dredd was good it had tanked at the box office 2 years previously.
I don't know how Rebellion is planning to deal with the same issue this time around. Obviously there isn't going to be a £100m advertising blitz. I hope the Rogue movie will be given time to build up a following.
That's not to say that naming one of the GI's "J B Assistant" isn't a massively great idea - it clearly is a vital, vital step on the road to glory - just that it'll take a bit more than getting us on board to make big screen Rogue Trooper a success.
I don't know how Rebellion is planning to deal with the same issue this time around. Obviously there isn't going to be a £100m advertising blitz. I hope the Rogue movie will be given time to build up a following.
That's not to say that naming one of the GI's "J B Assistant" isn't a massively great idea - it clearly is a vital, vital step on the road to glory - just that it'll take a bit more than getting us on board to make big screen Rogue Trooper a success.