Acclaim

[Arkady]

Does anyone know why the word 'Acclaim' sometimes showed up as graffiti in some early 90s Dredd stories? I've spotted it several times in both Book of the Dead and Frankenstein Division while reading Case Files 20, and it's done in the same way every time it appears despite the vastly contrasting artists  (Dermot Power and Ezquerra).

[IndigoPrime]

Presumably some subtle advertising for the company behind a Dredd arcade game: https://youtu.be/i2E5_8QCykQ

[Modern Panther]

Not sure why it appears, but Power still does design work in the games industry.  I think at the time he did some work for Acclaim publishing, so he might have just been hiding ads.

[Arkady]

THAT'S where I recognise it from. The old Mortal Combat Acclaim logo.

[dweezil2]

Acclaim also had a hand in the console games released at the time of the '95 movie's release.

[DarkDaysBish-OP]

Does anyone know why the word 'Acclaim' sometimes showed up as graffiti in some early 90s Dredd stories? I've spotted it several times in both Book of the Dead and Frankenstein Division while reading Case Files 20, and it's done in the same way every time it appears despite the vastly contrasting artists  (Dermot Power and Ezquerra).

It was paid product placement, plain and simple. IIRC, the video game company paid to have its logo appear in strips.

[Arkady]

...and a few progs later, in the Manchu Candidate, we get some 'Johnny Cage 4 Sonya Blade' graffiti.

[dweezil2]

Pre-production art from the '95 movie.

[JOE SOAP]

[chris_askham]

Does anyone know why the word 'Acclaim' sometimes showed up as graffiti in some early 90s Dredd stories? I've spotted it several times in both Book of the Dead and Frankenstein Division while reading Case Files 20, and it's done in the same way every time it appears despite the vastly contrasting artists  (Dermot Power and Ezquerra).

It was paid product placement, plain and simple. IIRC, the video game company paid to have its logo appear in strips.

I've been wondering about that for years. Many thanks Bish-OP.

[PsychoGoatee]

Pretty cool, doesn't get much more 90s than Acclaim.

[dweezil2]

Cheers Joe!

That was the picture I was actually looking for!!

Did that shot actually make it into the finished film?

[COMMANDO FORCES]

Best you re-watch it, to check for us all.

[dweezil2]

Best you re-watch it, to check for us all.

That's a big ask CF!!!

The things I do for this forum!!!!! 

[Dash Decent]

There was certainly some product placement going on in "Dredd vs Death" too - Red Bull, Playjam and at least one other company, I seem to recall.