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« on: 24 September, 2012, 10:10:58 PM »
Direct quote from ICv2 :
"There is no way to sugarcoat the implications of Dredd 3D's debut, which tallied just $6.3 million from 2,506 theaters for a meager average of $2,514 per venue. Sly Stallone's much maligned 1995 Judge Dredd earned only $35.7 million during its entire run, a total that Dredd 3D will be hard pressed to match in spite of much higher 3D-aided ticket prices. In spite of solid critical notices (77% positive on Rotten Tomatoes) and a so-so "B" CinemaScore, the new Dredd film has so far done nothing to dispel the notion that Judge Dredd will always be "cult" property in the U.S. with a devoted but limited group of fans who "get" the property's delicious black humor. Perhaps it's too much to expect a country that has elevated Dirty Harry to the status of an iconic hero to show much enthusiasm for a property that is basically a hilarious "reductio ad absurdum" satire of the antics of eponymous hero of Don Siegel's 1971 film. It would be hard to fault Lionsgate, which did run a pretty aggressive TV marketing campaign for the film, including ads on sports cable networks aimed at broadening the audience. If Dredd 3D can show some legs over the next few weeks, perhaps it can reverse the perception that the property has earned, but it is hard to see the film's opening as anything but a disappointment that will provide more ammunition for those who contend that Comic-Con exposure (where Dredd was screened to adoring fans) is overrated."
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