@Devons Daddy - apologies for the massive delay in replying to your question about the merits of physical vs.digital revenue-wise for Rebellion/Tharg, only just saw your question in this thread.
Digital sales of 2000 AD are more profitable for us, as although the cover price is less, the production costs are too (no need to print and physically distribute), and there's no risk of wasting money on unsold copies (though we're pretty good at estimating how many copies we need to print).
Also, we make more per copy sold for digital products sold direct through the
2000 AD web store or the
Rebellion Account Portal store than through our 2000 AD iOS and Android apps, as we have to pay Apple/Google their cut for sales made through them. Individual digital Progs are also a little cheaper (in the UK anyway) when purchased through our own websites.
So basically, we make the most per unit on digital items sold direct through one of our own websites.
BTW don't forget, if you
buy a digital subscription through the Rebellion Account Portal website, not only can you download your Progs/Megs as DRM-free PDF and/or CBZ files to your PC, but you can also download and view your subscription issues through our mobile apps. at no extra charge, if you sign-in with the same account. This works (in both directions) for all other digital purchases (graphic novels etc.) too.
Don't forget that