Picked this up along with my weekly dose of thrill-power today, and I'm more than a little impressed. Each issue seems to be a look at the lives and philosophies of three top-class thinky persons in tasty bite-size chunks. It's funny... yet it makes you think.
Also, it makes me want to try and lever a reference to it into my dissertation somewhere.
Link: Their website. Has some preview strips on it.
Heard about this and been looking out for it to give it a try, but I've never seen a copy in Fobidden Planet.