Reasonable price?
If you mean this one: http://www.ebay.co.uk/itm/2000AD-Issue-3-Red-Alert-Survival-Wallet-Free-Gift-only-/191207053033?pt=UK_Books_comics_Magazines_UK_Comics_ET&hash=item2c84d416e9 (http://www.ebay.co.uk/itm/2000AD-Issue-3-Red-Alert-Survival-Wallet-Free-Gift-only-/191207053033?pt=UK_Books_comics_Magazines_UK_Comics_ET&hash=item2c84d416e9), starting price of £9.99 with 0 bids so far.
it's a bit tatty - I think anyone wanting it to increase the value of a gift-less prog 3 would probably want one in much better nick. But I can see someone shelling out a tenner for this.