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[LionsGate Films Marketing Department]

American audiences haven't failed the movie, they just haven't seen it. And why should they?
It's not like they have a compelling reason to if they are not already fans who have followed the movie.

No, the only ones that failed whereLionsGate Films Marketing Department, the weakest link in Dredd's entire chain. It doesn't help that everyone else did their job to perfection when Tim Palen & Co failed so miserably at doing theirs...again. If anyone else still wonders why I keep going on and on about them, then this is why. They have, as feared, delivered the worst marketing campaign bar none this side of Conan, and in the process poisoned the Judge Dredd brand on film and killed even the remotest chance of a sequel happening.

Thankfully, we now have one proper Judge Dredd movie.
It is the only one we will get.

Other posters in the US have said Dredd has been marketed very heavily ,making a big impact.So a bit puzzled by this...?

Tonight, Mathew, I'll be 'word of mouthing the drokk out of this movie on American websites'.

Some box-office predictions sites saying a 'soft' opening but word of mouth and good reviews could prolong it (plus nothing epic next few weeks).

If the yanks need mouth to get them to go see it I'm damm well going to spend a few hours registering with every website going to be that mouth. Already about 10 'just seen its' done and more to go.

Common people, lets roll....



Oh and the best thing about the movie (and me beating friends over the head about it?) - 2000AD has 2 more subscribers (and one on the cusp) in the last 2 weeks from my circle. CREDO.

Nice one BPP -Keep at it!

JeremyJahns
http://www.youtube.com/watch?v=XmjuNE7hAjY

Worth watching for the best use of the c-word in a DREDD review... or probably any review.

That was hilarious 

I'd noticed the sweet dispenser before, but hadn't realised it was for Umpty Candy!  That was cool.  Also seeing two Goaty's was great.  I'm still missing the Joe Soap though?

I thought that was Umpty Candy reference ,but wasn't sure, excellent.

Joe Soap-When the pursuit of the perps in the van comes off at the carriageway exit ramp ,look up, big billboard sign there.I missed it too at first.

Spread the Word Electro in the US we need all the help we can get.

Big fan of Tom Hardy ,ever watched Bronson?He'll be brilliant I'm sure.

EDIT-poper , proper Dredd fans

Thanks everyone for chiming in on this thread.  It will be a joy to go again when the movie comes out officially in Toronto tomorrow and watch for all the easter eggs.

As part of my ongoing mission to hype the shit out of this movie in North America I made a top 10 easter eggs article for my work.  I included a lot of information from this thread, so thanks very much. 

God I hope it does well in Canada, I know I'll be going a good dozen times!  Anyways, here's the article, feel free to rip it apart if there are any inaccuracies and I will fix it.

http://www.bite.ca/bitedaily/2012/09/top-10-dredd-3d-easter-eggs/

Nice work marcus.Corrections (as far as I can tell), Ezquerra mis-spelt, not seen IanGibson or Cam Kennedy blocks (*they may be there be I've not seen them), there definately is a Kevin O'Neill block and a John Hickleton blocks (surames just used), besides them ,excellent site mate.

Jeez, eighth!  You're way ahead of me - going for my seventh tonight.

What stuff did you notice on the kids skate ramp?  I saw the Fatties reference, but are there more?

Hi Shaolin. The skate ramp...'Crime Pays'  was there ,another Chooper refence with the big smiley?

Travelled to Nottingham with work today, stopped off at Sheffield Meadowhall for a meal on the way back.........there was a cinema there..........I easily succumed and saw it for the ninth time.Glad  I did, it had the best sound system I've heard, headcount was only twenty two but you could tell there were poper Dredd fans there from the pre-film chatter.Way I see it,it may be the only time we get to see the proper Dredd on the big screen so screw the bank balance.

I'm not sure I want a sequel if its going to degenerate into fanwank like the proposed sequels/comic stuff in general. I got what I was after, which was a legit great movie.

Blapshemy!Burn Him!

No, seriously if you liked the first one (and hopefully it is the first one) you need to give them bit more trust that they could hadle any sequels right.The subject matter they choose is less important than HOW they portray it.Lots of proposed/finished films sound off on paper (th Matix sounds bonkers) but its how its presented that matters.Origins, democratic terrorists, even the Dark Judges could  be done well, it just depends how its done.I would definately would want the same team to do any sequels.   

Most theaters here are showing in both formats. Two different screens. That's good. Anyone hoping for a long run is going to be disappointed. Lots of movies being released here every weekend. At least four this weekend alone. Dredd needs to do some business before it's moved on.

Very pleased its showing in both formats, that will undoutedly help, the second bit is bad news.So its got to hit the ground running then.

PS -Some folk were applauding when the Dredd certificate came up right before the start -sweet!

[Still]

Eight viewing today, early evening viewing ,attendence headcount score 42.

Still picking up new stuff- the Hottie Sign as Dredd enters first block says 'Over there punk!', nice.

A shot of a very very long corridor just before they burst into Kathys apartment I'm pretty sure has the same score from that total classic Forbidden Planet, when you long down into the depths of the huge Krell machine (very cool touch if I'm right)

Thing is he was up against a Judge who has been through the acadamy as did Dredd. It always seems irritating when other Judges are fodder.

I know what you mean, but in the film all the Judges came across rightly as as bad ass and none went out as easily (the female was unlucky not knowing Anderson was a psychic sidekick)

'breathe'

[I actually want to go and see it again]

given the chance quite a few people will see this twice methinks

It's weird, I have witnessed through Twitter and first hand with people I know - a hell of a lot of people, having seen Dredd, have said they intend to see the film again.

I've never really encountered that before.

I think it being so tight and short really helps it in this way - I doubt many viewers came out of The Dark Knight Rises thinking "I really need to sit through that again".

Well hows this.Just went and picked up my weekly fix from WH Smiths, and last time the girl serving said she wanted to go see Dredd.Today I asked if she'd seen it and enjoyed it and actually said 'Yeah,it was great ,miles better than than the first one. I actually want to go and see it again'

I recommended she did 

Point is Dredd just needs time to breath in the states and I think it'll make it.