Shooting completed for Judge Dredd

[IAMTHESYSTEM]

I wonder if the AK47 might be the base weapon the Films designers used and they modified it slightly to make it look a bit more futuristic. You often see guns that are clearly modified in movies all the time.

The Lawgiver used by Karl Urbans DREDD looks like a modified Glock pistol as I recall. 

[The Sherman Kid]

Some interesting replies (I was joking Misanthrope  
I was thinking the weapons would jar in a film about the the future, but having read the replies maybe they won't.

As posted earlier, why they are not cultivating support from the core fanbase is beyond me ,total readership over 30 years plus must be pretty high, so it is very foolish to neglect this is bordering on insanity.I only hope this changes soon...

Simple, cos at this moment -during production- they don't need to, IT WON'T BE OUT FOR ANOTHER YEAR, and when they do start marketing, the small core that we are amongst the cinematic masses will be behind it anyway. It's not a mystery, it's just fan impatience and siily need for constant satiation.

Strongly disagree here.Not looking for 'constant satiation', so far there has been zip officially and ZERO effort has been made to engage fans.You are also missing the point, you are looking at it from a purely commercial viewpoint (and here again you are wrong).Without the fans there would be NO movie,full stop,  so not engaging with us at all is poor judgement and a bit disrespectful.
From a commercial viewpoint it makes no sense either.I estimate there must be over 300,000 who have been 2000ad readers at one time or another over 30 years, add friends and spouses who they may take with them to the cinema ,and the fact that fans tend to make multiple viewings, then you have a SIZEABLE base to support the film.
The YEAR away argument doesn't wash either.I remember LOTR generated a lot of buzz over a year before it was released, a few photos here and there , naturally keeping all the best stuff back till nearer the releaase date.
Anecdote time - Met a guy in my bank with a huge Judge Dredd and Anderson tattoo on his calf (it was a hot sunny day and in shorts, so no ,I didn't strip search him for looking suspicious ), got chatting, apparently a lapsed 2000ad reader, swiftly converted him back to the cause saying how much he had missed (it had been ten years poor bloke) -then got chatting about the film (it was a long queue and service at my local Nat West is sh**te), and he was not even aware of it (and no he had not been living in a cave, and yes he had internet access).He was very excited by prospect. There are many like him who could be brought back into the fold with some simple marketing, generating simply awareness and word of mouth buzz so far in advance  -IS NO BAD THING  

[JOE SOAP]

You are also missing the point, you are looking at it from a purely commercial viewpoint (and here again you are wrong).Without the fans there would be NO movie,full stop,  so not engaging with us at all is poor judgement and a bit disrespectful.

There is no point to miss, simply beacuse there is enough time to build a campaign 6, even 3 months before release rather than a whole year, which is a long time in the movies. What difference does it make to us when they start that campaign since we are all ready aware of it's existence. Marketing is for those who are unaware of the film and pay no attention to the character. Has the dearth of info killed your curiousity in this film?, your posting on this forum would suggest not. Absence makes the heart grow fonder, familiarity breeds contempt or too much of a good thing... and all that guff.

The YEAR away argument doesn't wash either.I remember LOTR generated a lot of buzz over a year before it was released, a few photos here and there , naturally keeping all the best stuff back till nearer the release date.

and how much of a budget did LOTR have? They had an entire department of people dedicated to that sort of thing and it wasn't just a campaign that had a few photos a year before release it was full blown early fx reels 2 years before release. Just because they are films doesn't make them comparable in every way, It's like comparing apples & oranges, they're all fruit but it's rather pointless. To mount a PROPER campaign you have to spend money to do it. You can't judge 'Dredd' (pun intended) by the standards of mega-budget films.


Seriously, the film only finished shooting in March, it's only been two months since for-fuck's-sake, and we got our first picture of Dredd before it ever started shooting. That's not the norm. Would you not rather wait for a really good teaser to blow you away rather than a few snap-shots. I've seen early campaigns that have been completely detrimental to films where the audience lost interest. Whether the campaign starts now or 6 months from now won't make that much of a difference. An early campaign didn't do anything to save Watchmen from being a flop.


So what difference does it make to Dredd fans, lapsed or otherwise, for the producers to start shelling out stuff now a full year before release. It's not like people won't notice the advertising, old Dredd fans et al when it starts months before release, the web has sped up the dissemination of info. Considering the response of juvenile fan-criticism of the Lawmaters etc from a few guerilla photos can you blame the film-makers waiting to unveil a proper showcase?


When the advertising does start, months from now, this discussion will be completely forgotten.

[JOE SOAP]

If you want a film comparison, people tend to forget a medium budget ($11 million) sci-fi film in 1977 that had very little marketing -in the age of television- it opened in a small number of cinemas and with word-of-mouth became quite succesful ($775,398,007). It's timing and luck and no one really knows anything.

[Michaelvk]

I wonder if the AK47 might be the base weapon the Films designers used and they modified it slightly to make it look a bit more futuristic. You often see guns that are clearly modified in movies all the time.

Didn't touch 'em

The Lawgiver used by Karl Urbans DREDD looks like a modified Glock pistol as I recall. 

PM me..

[Michaelvk]

If we're to assume some correspondence to the comic timeline (and no real reason that we should), then it'll be set in or about 2099.  That's 88 years into the (dystopian) future.  88 years ago was 1923, so we were already 20 years into Remington semi-automatic rifles,and .45 automatic pistols were entering wide circulation.  Are common firearms that different today than they were between the wars (excluding high-end military issue)?  Does anyone believe that the AK-47 won't still be the most common gun on earth as we enter the 22nd century?

The M1911 MEU in service with the US marine corps today is essentially 100 years old. There's no reason why Glock 17 variants won't be around for another 90 or so..

[weehawk]

You are also missing the point, you are looking at it from a purely commercial viewpoint (and here again you are wrong).Without the fans there would be NO movie,full stop,  so not engaging with us at all is poor judgement and a bit disrespectful.

There is no point to miss, simply beacuse there is enough time to build a campaign 6, even 3 months before release rather than a whole year, which is a long time in the movies. What difference does it make to us when they start that campaign since we are all ready aware of it's existence. Marketing is for those who are unaware of the film and pay no attention to the character. Has the dearth of info killed your curiousity in this film?, your posting on this forum would suggest not. Absence makes the heart grow fonder, familiarity breeds contempt or too much of a good thing... and all that guff.

The YEAR away argument doesn't wash either.I remember LOTR generated a lot of buzz over a year before it was released, a few photos here and there , naturally keeping all the best stuff back till nearer the release date.

and how much of a budget did LOTR have? They had an entire department of people dedicated to that sort of thing and it wasn't just a campaign that had a few photos a year before release it was full blown early fx reels 2 years before release. Just because they are films doesn't make them comparable in every way, It's like comparing apples & oranges, they're all fruit but it's rather pointless. To mount a PROPER campaign you have to spend money to do it. You can't judge 'Dredd' (pun intended) by the standards of mega-budget films.


Seriously, the film only finished shooting in March, it's only been two months since for-fuck's-sake, and we got our first picture of Dredd before it ever started shooting. That's not the norm. Would you not rather wait for a really good teaser to blow you away rather than a few snap-shots. I've seen early campaigns that have been completely detrimental to films where the audience lost interest. Whether the campaign starts now or 6 months from now won't make that much of a difference. An early campaign didn't do anything to save Watchmen from being a flop.


So what difference does it make to Dredd fans, lapsed or otherwise, for the producers to start shelling out stuff now a full year before release. It's not like people won't notice the advertising, old Dredd fans et al when it starts months before release, the web has sped up the dissemination of info. Considering the response of juvenile fan-criticism of the Lawmaters etc from a few guerilla photos can you blame the film-makers waiting to unveil a proper showcase?


When the advertising does start, months from now, this discussion will be completely forgotten.

Very well said. We have to remember that this is not a "mega" blockbuster like "The Dark Knight", "Watchmen" or "Star Trek". This is an independent small film like "Sin City", "Kick-Ass", "Solomon Kane", and "District 9". As I recall, the last 4 mentioned films didn't kick-off their marketing that early.

[TordelBack]

It seems simple enough to even my feeble brain.  You have X amount of dosh for promotion.  You can spread that dosh over 24 months (in pre-production), 18 months (before/during filming), 12 months (during/after filming), 6 months (summer teasers for Christmas movies) or 3 months (the actual run up to the release).  If you have loads of money, you can do the whole lot.  If you have very little, you need to think about how best to spend it.  Starting 18-12 months out with a small amount of money, you run the risk of "hasn't that already been out?" syndrome, where everyone has the nagging suspicion that the film has been and gone but nobody noticed, it's been so long since the trailer/article/stills.  If you can't afford to keep it constantly in the public eye for the whole gestation period, don't try.  Seems to me that you'd do best to keep your powder dry, hope Karl Urban and John Wagner say nice things when asked,  and don't shoot 'til you see the whites of their popcorn.

OTOH I think more sensitive use could have been made of the kind of free positive word of mouth from the production team that we were getting several months back.  This was all specialist enough that the general public, even the non-Tooth online nerderatti,  couldn't care less about it, but the hardcore fanbase would have been kept well disposed to the project.  Of course there's no point preaching to the converted - our tickets are as good as bought.

[blackmocco]

If you want a film comparison, people tend to forget a medium budget ($11 million) sci-fi film in 1977 that had very little marketing -in the age of television- it opened in a small number of cinemas and with word-of-mouth became quite succesful ($775,398,007). It's timing and luck and no one really knows anything.

You mean this, right...?

[blackmocco]

Strongly disagree here.Not looking for 'constant satiation', so far there has been zip officially and ZERO effort has been made to engage fans.You are also missing the point, you are looking at it from a purely commercial viewpoint (and here again you are wrong).Without the fans there would be NO movie,full stop,  so not engaging with us at all is poor judgement and a bit disrespectful.
From a commercial viewpoint it makes no sense either.I estimate there must be over 300,000 who have been 2000ad readers at one time or another over 30 years, add friends and spouses who they may take with them to the cinema ,and the fact that fans tend to make multiple viewings, then you have a SIZEABLE base to support the film.
The YEAR away argument doesn't wash either.I remember LOTR generated a lot of buzz over a year before it was released, a few photos here and there , naturally keeping all the best stuff back till nearer the releaase date.
Anecdote time - Met a guy in my bank with a huge Judge Dredd and Anderson tattoo on his calf (it was a hot sunny day and in shorts, so no ,I didn't strip search him for looking suspicious ), got chatting, apparently a lapsed 2000ad reader, swiftly converted him back to the cause saying how much he had missed (it had been ten years poor bloke) -then got chatting about the film (it was a long queue and service at my local Nat West is sh**te), and he was not even aware of it (and no he had not been living in a cave, and yes he had internet access).He was very excited by prospect. There are many like him who could be brought back into the fold with some simple marketing, generating simply awareness and word of mouth buzz so far in advance  -IS NO BAD THING  

It's all been said. None so blind as those who won't see. They haven't got the cash to promote this thing incessantly for a full year. LOTR had probably three times Dredd's budget to spend on publicity alone and a FAR bigger (therefore a safer bet than something on the fringe like Dredd) fanbase to keep satisfied. Be another six months before we see anything substantial...

[Peter Wolf]

So what difference does it make to Dredd fans, lapsed or otherwise, for the producers to  Considering the response of juvenile fan-criticism of the Lawmaters etc from a few guerilla photos can you blame the film-makers waiting to unveil a proper showcase?

They are going to have to do it eventually so waiting because they are worried about negative and "Juvenile" comments really isnt going to make any difference in the long term and if everyone concerned went into it knowing that a certain amount of criticism is inevitable/unavoidable then you should either not make the film in the first place or make the film regardless of the expected criticism.

All films especially in the SciFi genre are subject to criticism by fans and non fans alike and i dont really see it as a deterrent to marketing a film as it comes with the territory and they should know this.

I dont think anyone wants a sycophantic fan forum very much where all criticism is positive and constructive only and even if you did it isnt going to happen unless there is a no negative comment rule which i dont see happening.

[mogzilla]

sureley emailing one piccy to certain sites /mags etc wouldnt cost much

[maryanddavid]

Patience is a virtue guys, while I hope the film is good, I just hope its not so bad that it damages 2000ad like the last one.

David

[JOE SOAP]

So what difference does it make to Dredd fans, lapsed or otherwise, for the producers to  Considering the response of juvenile fan-criticism of the Lawmaters etc from a few guerilla photos can you blame the film-makers waiting to unveil a proper showcase?

They are going to have to do it eventually so waiting because they are worried about negative and "Juvenile" comments really isnt going to make any difference in the long term and if everyone concerned went into it knowing that a certain amount of criticism is inevitable/unavoidable then you should either not make the film in the first place or make the film regardless of the expected criticism.

All films especially in the SciFi genre are subject to criticism by fans and non fans alike and i dont really see it as a deterrent to marketing a film as it comes with the territory and they should know this.

I dont think anyone wants a sycophantic fan forum very much where all criticism is positive and constructive only and even if you did it isnt going to happen unless there is a no negative comment rule which i dont see happening.

Taking one part of my argument out of context to criticise doesn't reallly represent what I was saying. I never said the whole reason we weren't hearing anything was because of negative reaction especially when most of the pictures we've seen have been totally 'unofficial' in the first place. I am merely saying things, quite logically, aren't ready yet to be released and we aren't the only ones to please and I repeat: IT'S ONLY BEEN TWO MONTHS SINCE THE SHOOT FINISHED.

The eventual cinema audience for Dredd won't only be us and realistically any criticism we would have at this stage will neither be constructive, negative or have much point other than academic since the film has been completely shot and not much we offer can change it now. If they were interested in our opinon that much, they would have consulted us beforehand and a badly co-ordinated marketing campaign on a small budget could damage potential. They are doing the right thing as far as I can see.

[JOE SOAP]

sureley emailing one piccy to certain sites /mags etc wouldnt cost much

No, but it wouldn't do much for support either in the space of a year.