Dredd (2011): What the latest?

[Steve Green]

Sorry, I'd have to disagree, as a mockup, yeah fine...

but as a finished piece. Not even close to acceptable IMHO.

[SmallBlueThing]

They've been doing damage limitation. That's why we haven't seen anything official yet. When they do, we'll see a big difference. Can we please not steer this thread the way all the others have gone...?

No, they haven't. They've done nothing. That's not "damage limitation", that's doing nothing. And as a result of doing nothing, other people have filled the vacuum. We can bleat on about "giving them time" and "small advertising budgets" til the cows come home, but all that's going to happen is people are going to latch onto whatever morsels they get thrown. And if DNA don't throw them, someone else will.

People WANT to talk about this movie- but they want something to talk about. How many people have signed up here in the last few months and said they did so "because of the upcoming movie"? And yet, there's nothing there.

We can try not to steer the thread in the direction the others have gone, yes, but this is a discussion forum- and people will discuss it. And if they feel they can't do so here, they'll do it on facebook, or Twitter, where it'll reach a much wider audience. Advertising doesn't seem to be about "getting people to talk about your product" now, it's about getting them to talk about the things you want them to talk about- because if they are interested, they're going to fill that terrifying empty space that is their status update with something.

SBT

[Peter Wolf]

..on that note, if anyone 'official' gives me crap about 'leaking the logo', then they shouldn't have had 300-odd t-shirts printed, and that excludes the shirts done for lighting, grips etc. etc.. 

What else are you supposed to do with T Shirts other than keeping them at home hidden out of sight ?

can anyone else tell what kind of surface the poster was pinned up on ?

I cant but i can tell that its not a wall and it must be some kind of soft material that small pins can stick into and its some kind of faux textured stone effect or it could be wallpapaer but there is that odd line or seam down the right hand side.

[radiator]

Well, it looks like we won't have to wait much longer - if they've made up posters then it's a safe bet that they'll finally be showing something at SDCC, which takes place in a months time.

BTW, the clampdown/blackout on leaks, news and the like is most likely to do with Lionsgate, who are notoriously fiercely protective of their IP. I'd imagine that DNA would like to show stuff and spread the word but their hands are tied.

Presumably Lionsgate have ordered the blackout so that the SDCC push will get maximum impact. This is all speculation, mind.

[JOE SOAP]

Could be worse, could be X-Men: First Class, Dredd's helmet could be in his crotch and not the right 'elmet either.

[radiator]

I actually don't think the poster is that bad. The blood looks a bit dodgy, but otherwise I took it at face value - and I can usually spot fake/fan posters from a mile off.

The similarity to the Stallone Dredd poster is unfortunate, though. Somehow this didn't even occur to me until somebody pointed it out!

In any case, it's just the teaser. As I mentioned earlier, Jock is doing one of the 'proper' posters, so it's fair to say that will be stunning.

[Goaty]

Well Fake image does looks better than 1995 version, cos 1995 got "Judge" in it and text in red! 

[JOE SOAP]

I've only realised now that the eagle on that '95 badge has a little gold Judge helmet on it's head...Jaysus can that film get any more ridiculous as the years go by...

[Steve Green]

He's wearing a codpiece behind the shield...

[Mike Carroll]

I've only realised now that the eagle on that '95 badge has a little gold Judge helmet on it's head...Jaysus can that film get any more ridiculous as the years go by...

Blinkin' flip, yer not wrong there! Can't believe I never noticed that before...

[strontium71]

Same here - never noticed 

[Peter Wolf]

In any case, it's just the teaser. As I mentioned earlier, Jock is doing one of the 'proper' posters, so it's fair to say that will be stunning.

I think that will suit the film a lot better somehow as the poster we are talking about had a kind of cliched major blockbuster/event movie look about it along with its "Justice is coming" soundbite or whatever you call it.

[Peter Wolf]

In any case, it's just the teaser. As I mentioned earlier, Jock is doing one of the 'proper' posters, so it's fair to say that will be stunning.

I think that will suit the film a lot better somehow as the poster we are talking about had a kind of cliched major blockbuster/event movie look about it along with its "Justice is coming" soundbite or whatever you call it.

Others here liked it and i am not trying to drag it down or being contentious as its just my own opinion.

[blackmocco]

They've been doing damage limitation. That's why we haven't seen anything official yet. When they do, we'll see a big difference. Can we please not steer this thread the way all the others have gone...?

No, they haven't. They've done nothing. That's not "damage limitation", that's doing nothing. And as a result of doing nothing, other people have filled the vacuum. We can bleat on about "giving them time" and "small advertising budgets" til the cows come home, but all that's going to happen is people are going to latch onto whatever morsels they get thrown. And if DNA don't throw them, someone else will.

People WANT to talk about this movie- but they want something to talk about. How many people have signed up here in the last few months and said they did so "because of the upcoming movie"? And yet, there's nothing there.

We can try not to steer the thread in the direction the others have gone, yes, but this is a discussion forum- and people will discuss it. And if they feel they can't do so here, they'll do it on facebook, or Twitter, where it'll reach a much wider audience. Advertising doesn't seem to be about "getting people to talk about your product" now, it's about getting them to talk about the things you want them to talk about- because if they are interested, they're going to fill that terrifying empty space that is their status update with something.

SBT

Oh for fuck's sake. I would say firing MichaelVK and closing down a bunch of sites counts as 'Damage Limitation'! They didn't have any control over the pics that have been released outside of the one in the costume so clearly they only want to release images and promo material when they're happy with what they've got to show. I hate to break it to you but all advertising ever has been getting you to talk about the things they want you to talk about. That's the whole point of advertising in the first place!

Anyway, I wasn't saying the lack so far of material released shouldn't be talked about on this forum, just that there's ten other threads dealing with it already and it's kind of refreshing having at least one that doesn't, is all. But whatever. Clog away with all the same arguments that have already been covered elsewhere...

[blackmocco]

Well Fake image does looks better than 1995 version, cos 1995 got "Judge" in it and text in red! 

....and looks shit.