Dredd (2011): What the latest?

[TordelBack]

New poster's alright.  It's a Dredd badge. Unlike the '95 one, which is something... else.

[JOE SOAP]

To think some people believe marketing companies should respond to the antics/whims of fans...I don't see the sense.

[blackmocco]

Amazing to think some people believe marketing companies should respond to the antics/whims of fans.

Internet's ruined people. "Now, now now!!!!! Where is it?!! Why haven't I gotten it yet!!!!???"

I refer to Louis CK: http://www.youtube.com/watch?v=8r1CZTLk-Gk&feature=related

[Steve Green]

I'm honestly not that fussed about what appears when, as long as it's good.

I still think that teaser poster (if final) is unimaginative in concept, and a bit shit in execution though.

[Emperor]

It made BC:

www.bleedingcool.com/2011/06/23/a-teaser-poster-for-dredd/

Which has this:

Brendon UPDATES: I'm sure it's a fake. There are logos for Millennium and Nu Image who aren't producers on the film. 

[Kowalsky (formerly JudgeGumpty)]

I thought Jock was working on the teaser poster (apologies if already been said here) 

[JOE SOAP]

I believe they shot Dredd & it's porn parody back-to-back, so to speak, and that both are in post-production. They're holding-on this year to allow for a prerelease build-up that will result in a dual-cinematronic climax next year.

[The Sherman Kid]

SBT
[/quote]

I hate to break it to you but all advertising ever has been getting you to talk about the things they want you to talk about. That's the whole point of advertising in the first place!
[/quote]
I work in advertising, the principle first point is AWARENESS.A famous industry  example is Smiths Crisps, for a long time , a market leader when some smart director thought 'we're the market leader, we don't need to advertise', the budget was slashed dramatically -Walkers Crisps tore them apart and is the new market leader.Huge brand leaders learnt the lesson and so continually advertise.
If fans will willingly ,and freely, promote your product with very little effort (ie a few officila photos, stills etc) then, in my humble opinion it is folly to not exploit this asset to it's fullest.

PS Look closely at the picture of the big fat man on the 'Lawmaster', being a character 'method' actor he later felt compelled to lock himself in an iso-cube for 30 days for travelling the wrong way up a one way street

[blackmocco]

You seriously expect me to believe that when the marketing blitz begins it won't matter to people who are interested in the movie because they remember that picture of a fat bloke on the motorcycle instead...? That makes no sense. All that nonsense will be forgotten the second some cool stuff starts being released like every other movie released ever!

And once again, for the millionth (almost literally now, surely) time, it's not like they're NOT going to promote the movie. It's not like they don't want some fans to start spreading good word of mouth. It's just not the time yet! It's not getting released until next year!!!

Would you start promoting a product when you've no idea what the packaging is going to look like, what it's going to taste like and when you're going to make it available to the public? Surely if you work in advertising you also appreciate the matter of timing your advertising so it's most advantageous to your product...?

[Emperor]

And once again, for the millionth (almost literally now, surely) time, it's not like they're NOT going to promote the movie. It's not like they don't want some fans to start spreading good word of mouth. It's just not the time yet! It's not getting released until next year!!!

Would you start promoting a product when you've no idea what the packaging is going to look like, what it's going to taste like and when you're going to make it available to the public? Surely if you work in advertising you also appreciate the matter of timing your advertising so it's most advantageous to your product...?

Quoted for truth.

[Peter Wolf]

Apologies for parroting the same thing again and again but promotion for the film could begin as something low key like a website to raise awareness before the promotional/advertising campaign  begins so that a certain amount of interest has been generated to maximise the potential of the promotional campaign.

[blackmocco]

Oh mother of god. I give up.

[Emperor]

Apologies for parroting the same thing again and again but promotion for the film could begin as something low key like a website to raise awareness before the promotional/advertising campaign  begins so that a certain amount of interest has been generated to maximise the potential of the promotional campaign.

As the promotional campaign hasn't begun, I assume such a site will pop up. I'm sure an enterprising soul could have a nose through possibilities and look up the domain registrations - it should be easy enough to track down ones to watch.

[JOE SOAP]

I work in advertising, the principle first point is AWARENESS.A famous industry  example is Smiths Crisps, for a long time , a market leader when some smart director thought 'we're the market leader, we don't need to advertise', the budget was slashed dramatically -Walkers Crisps tore them apart and is the new market leader.Huge brand leaders learnt the lesson and so continually advertise.
If fans will willingly ,and freely, promote your product with very little effort (ie a few officila photos, stills etc) then, in my humble opinion it is folly to not exploit this asset to it's fullest.

PS Look closely at the picture of the big fat man on the 'Lawmaster', being a character 'method' actor he later felt compelled to lock himself in an iso-cube for 30 days for travelling the wrong way up a one way street

Limited/controlled advertising hasn't harmed Rise of the Planet of the Apes one iota, it's had the opposite effect I believe. It's a genre film I would consider Dredd almost on a par with in expectation and interest. The very first image came in March 2011, footage in April -absolutely nothing/zilch prior to that during or after the shoot since February 2010 other than one spy shot of James Franco in a t-shirt and the film is due in August 2011.

It's been a measured and steady campaign build up, the latest trailer is brilliantly cut and is growing an interested audience cos the goods are now ready. The advertising for that film only started 5 months before release, again 5 months from first official release image to premiere. Dredd ain't even out till next year. This has been pretty much a standard for most genre films lately and for good reason.

If you think a film with story, characters, big visuals/sound/music/expectations is like a bag of crisps, maybe you should be advertising bikes for fat blokes. Advertising is not one-size-fits-all, nothing is.

[Beaky Smoochies]

BLOODY HELL!!!  I go offline for twenty-four hours, come back and get immediatly hit with a possible teaser poster for Dredd- and I'm already FIVE pages behind on a new thread, you guys have been burning up the 'net the last few hours, damn!- when did this possible teaser poster hit the web!?  I'm gonna go out on a limb here, and say it's a fake, it just doesn't pass the smell taste, and I think Joe Soap is right, I wouldn't expect to see anything official until SDCC at least, and this autumn/fall at most, still, that first glimpse of the poster nearly gave me a heart attack...