Dredd - Box Office

[Steve Green]

Maybe should retrospectively photoshop Kate Middleton topless into them.

[JOE SOAP]

Might get us some free promotion. We'd have to move to France after it though.

[DKCX]

In fairness a lot of us stuck behind the project and are still behind it. 
We are relying on the whole "word of mouth" aspect instead of the distributors getting properly behind it through print and advertising. WOM in majority of cases has been more effective in killing bad movies rather than selling good movies.
It's fact of life that bad news travels faster than good news.
If the figures hold right, I'm surprised by how much 'End of Watch' performed against DREDD. Same target demographic and R rating yet double the intake. Something very wrong here if that's the case.
Really hope the figures improve over the weekend for DREDD.

[James]

However low everyone is feeling at these early figures coming out, spare a thought for Garland et al who have put so much into this project-I know it's their work but it comes across that they've put so much personal passion into it and risked a lot.

To Karl, Olivia, Alex, John, Carlos and everyone else involved-we all still think its great no matter what.

Good effort!

[radiator]

That's it then. Game over.

Gutted.

Still an amazing film, just so sad that it hasn't found an audience.

People are stupid.

[Danbo]

Next weekend,just chill and forget about it until then.

Bottom line its a GREAT film,it will sort its self out either by WOM,worldwide BO or DVD sales and i'm sure at the very least cover its costs.

[Danbo]

And I stand by my statement that it's better than Dark Knight Rises Catwomans arse aside.

[blackmocco]

I would like to say something: I disagree with everything NorseSage has said in regards to the marketing Dredd has received. If the idea is to raise a movie's awareness in the public's eyes then they have succeeded completely. What else were they supposed to do? The movie was marketed far more over here than it was in Europe.

Dredd was always going to be a tough movie to market to the general public. It's violent, it's from a not-very-well-known comic in the US, it's an action film, it's incredible bleak - generally the kind of movie the general public tends to stay away from. It's frustrating to hear people blame the marketing for a movie's failure. It's always the first thing people to leap on when something they want to do well fails.

There's a far more simple truth to why Dredd has not taken off at the box office: People did not want to go see it. WE did. Most people didn't. That's not a failure in marketing. There is nothing Lionsgate could have done to sell this movie any differently. At the end of the day, a movie either catches people's interest or it doesn't and sadly, Dredd did not. That's what happens sometimes. It was always going to be a niche market they were selling this movie to. It's not a date movie (although my gf fucking loved it last night), it's not a family movie, it's not a mainstream movie. It never was. I think Joe Soap has been trying to convey that on here for the last two years to deaf ears and unrealistic expectations.

The numbers are not good and it really looks like the movie's going to tank. The people who predict this stuff know what they're talking about. It's simple math. That's deeply unfortunate for all of us who love the property but them's the breaks. We all love Dredd and wish we could have more of this stuff in sequels and other 2000ad characters but at some point, we all need to be realistic about who was really going to go see this movie.

[blackmocco]

However low everyone is feeling at these early figures coming out, spare a thought for Garland et al who have put so much into this project-I know it's their work but it comes across that they've put so much personal passion into it and risked a lot.

To Karl, Olivia, Alex, John, Carlos and everyone else involved-we all still think its great no matter what.

Good effort!

Don't forget Pete. He just seems swept aside in regards to this movie. Regardless of what happened behind the scenes he clearly had a huge part to play in putting this up on screen.

[painbros22]

In fairness a lot of us stuck behind the project and are still behind it. 
We are relying on the whole "word of mouth" aspect instead of the distributors getting properly behind it through print and advertising. WOM in majority of cases has been more effective in killing bad movies rather than selling good movies.
It's fact of life that bad news travels faster than good news.
If the figures hold right, I'm surprised by how much 'End of Watch' performed against DREDD. Same target demographic and R rating yet double the intake. Something very wrong here if that's the case.
Really hope the figures improve over the weekend for DREDD.

End of Watch is in the vogue with all these found footage/video taped movies, it hit that niche, it's also about cops which generally tends to go down very well. It was also promoted on David Letterman and has a big star name. It had a hell of a lot going for it. Looks like a good movie too from what i heard. It's one of the dump months so nothing was expected to set the box office on fire to be fair.

[NSFTM]

It's like the fall of Rome on here

It hasn't even been out 24 hours in the states yet

The Film cost 45 million to make which is fuck all, when you have a near global market to recoup the costs
it will make it's money back,  5 million from the UK(at least) 20 million from the US(at least)... and then the other 198 countries it has or will be released in

the number crunchers at lionsgate/reliance/IM and DNA  would not deliberately back something that was going to fail, the are aware of the limited appeal.. they will have done the maths, it will turn a profit.

we all appreciate that big openers in the States can make or break American films but this is a low-budget British indie film, backed by Indian money

Then theirs BD/DVD and commando forces who will bump up the final figure.

when the bottomline is finally announced in six or seven months time then we'll know if we will get a sequel.

Garland himself said that it was a hard sell, and it was a long shot that it would turn a huge profit off the bat.

any way back to the looting and the panicking ..if anyones looking for me i'll be trying to break into the FutureShop

[Danbo]

Thats what I meant to write but I'm a little drinked

[Richmond Clements]

It's like the fall of Rome on here

It hasn't even been out 24 hours in the states yet

The Film cost 45 million to make which is fuck all, when you have a near global market to recoup the costs
it will make it's money back,  5 million from the UK(at least) 20 million from the US(at least)... and then the other 198 countries it has or will be released in

the number crunchers at lionsgate/reliance/IM and DNA  would not deliberately back something that was going to fail, the are aware of the limited appeal.. they will have done the maths, it will turn a profit.

we all appreciate that big openers in the States can make or break American films but this is a low-budget British indie film, backed by Indian money

Then theirs BD/DVD and commando forces who will bump up the final figure.

when the bottomline is finally announced in six or seven months time then we'll know if we will get a sequel.

Garland himself said that it was a hard sell, and it was a long shot that it would turn a huge profit off the bat.

any way back to the looting and the panicking ..if anyones looking for me i'll be trying to break into the FutureShop

Needs a damned LIKE button

[painbros22]

People are just about bummed out i suppose, it may be premature but understandable. Heres hoping things pick up tonight from great WOM, still might happen. Otherwise i think it will make a killing on Bluray/dvd. SO of course there is hope, give people a chance too, they are just upset, it will pass, always does.

[DKCX]

The best situation is that it gets a sequel 6 months down the line and the first movie will have changed perceptions on DREDD and US box office success should come alot easier after the WOM filters through with success in retail sales and rentals.
This is an ice breaker movie that makes the sequel easier to push through in the cinema when it comes along and should then be a far bigger commercial success.
Should be an interesting few weeks ahead of us.